Established in 2014, UNDONE is the world's leading bespoke wristwatch label, where premium watchmaking is about the individual. The team of industry veterans behind the company believe that watches go far beyond functional fashion - that watches tell stories.

With their customizable, made-to-order timepieces, wearers become narrators. Every watch is unique, brought to life using traditional techniques and today's technology; components are carefully curated, designs are developed in-house, and all products are tailor-made, tested, and true to the UNDONE philosophy: that individuality matters.